In this modern era, digital marketing has taken over traditional marketing. Whatever may be the size of the business, digital marketing tools enhance to aim and address every aspect of marketing. No matter the strength of the business entities, digital marketing helps to reach out to the audience of every corner of the world, with the use of appropriate digital marketing tools. Here is the list of top 10 digital marketing tools in 2020 that works like wonder. Following mentioned tools are used by every Digital Marketing Agency
- Google Analytics: It is one of the most commonly known analytical tools, known to almost all the SEO engineers and the digital marketers out there. The application is a bit advanced for a fresher to use, however, if used to its full capabilities, you can analyze how the audience is interacting with your site. Google Analytics allows you to access different reports of the user information and their details. It also helps in generating leads, increase sales, and many more.
- SEMrush: It is an all-in-one tool, used by an SEO, that enhances the digital marketing strategy. It helps in exploring keyword research, building backlinks, and position tracking. You can easily create an account for free, and use their 7 days free trial for its functions and operations. To access and make use of the application to its fullest, you can have the paid membership, which provides you the ability to pull unlimited data. It helps in technical SEO audit perfectly.
- Moz: This tool helps in website crawling and page analytics. This also assists you in keyword research, backlinks building. Using the MozBar Chrome plugin is always recommended and the user can again use its free and paid version of Moz.
- HubSpot: This tool is mainly used for email marketing, build the landing pages, any social media marketing, and blogging. The dashboard in the HubSpot gives you bulletin data for the essential key point indicators. HubSpot Academy helps you gain knowledge more on inbound marketing.
- Hotjar: Hotjar allows the user to assist in feedback surveys and pools, mainly for collecting feedback from the visitors of the website. It allows us to better understand the behavior of the website visitor with the help of the data metrics.
Hotjar supplements the information and experiences you get from traditional web analytics tools like Google Analytics. It’s an industry-driving and simple-to-use application that joins analysis and feedback tools to enable you to comprehend what’s occurring on your site, what your clients care about, and what they need to state. - Latana: It is also a reliable analytical tool that provides the details of a brand’s performance as a whole. Latana is mostly used by brand managers. If Google Analytics is for the SEO engineers then Latana is for the Brand Managers.
Latana Brand Analytics gives brand advertisers an instinctive dashboard where they can follow brand operations and performance after some time. Clients can profit by information on the target customers, and how the opposition is performing. - Screaming Frog : It is an SEO crawling tool that helps to identify the issues and errors impacting the website to get optimized. This is based on high-level coding that includes HTML, javascript, and CSS. Screaming Frog SEO can be merged with other digital marketing tools like Google Analytics and Moz for better and filtered results.
- EngageBay: It is confusing to deal with so many digital marketing tools these days. EngageBay encourages you to develop and deal with your business and clients with their straightforward, integrated platform for all your promoting, deals, and administration needs.
It is also known as an automated tool for digital marketing. It saves a lot of money and time by simply automating business operations. It is a comprehensive tool that helps in email marketing, sales, live chat, free CRM, and other functionalities of the helpdesk. It is a way easy and convenient tool as suggested by different clients. - Zapier: It is another best digital marketing tool known by the marketers that helps in connecting to different users and clients via online services.
- Brand24: This tool helps to monitor and track keywords and keep a check on the competitors via many channels as blogs, forums, and social media platforms.
CONCLUSION: With the help of large varieties of digital marketing tools, as a digital marketing Company, an SEO engineer, or a Brand Manager, it is very important to choose the tools wisely. With proper skill sets, these tools help to drive a plan to optimize the profit and excel in the business and company growth in 2020.