When you launch any brand, your primary concern is marketing. What marketers usually do, their primary concern is verbal communication. Producing advertising, catchy taglines for digital and print media is conventional mean od branding. Social media and websites regularly ask for relevant and new content. Indeed text or slogan on the product packaging is also essential. But if you stop and think for a second, what is memorable to the client? It is visuals
Customers are visual. Do you know the human brain process visual information in the 10th of a sec, almost 60,000 times quicker than text or message printed on the package? Besides the processing capability of the brain, around 93% of human interaction is nonverbal. And the brain takes almost 90% of data via the nonverbal method. If you talk about the human eye, it has around 70% of sensory receptors. From 70 percent, human brains use 50% of receptors to process visual receives by the human eye. So when it comes to packaging, you not only need to work on texts but also on the visuals of packaging.
Printed retail boxes have catchy visual that makes their way straight to the human brain and make a grove on it. So the customer can recall your brand name via images rather than of texts.
According to another study, it states that human recall only 10 to 20 % of the data that they read. But visual information leaves a more prolonged impact, and it remains in your brain for years and years. If you are in wholesale product packaging company, then remember visuals are memorable then text because of its brain process it faster and memorize it quickly.
Visuals and Product packaging
Since the human brain process visual data faster, it is always the first touch-point clients have with your company. Remember the first element that customers used to develop is trust with the brand. If your product boxes packaging fails to connect visually, then it means you are losing client trust right there. One more thing that you need to understand is that the visual features of the brand have to be logical with the client. What makes the beautiful packaging boxes? It is the visuals, not the text. The packaging companies focus on the requirements of the client and product, then designs images, logos, and patterns for the custom product packaging boxes.
It is the visual of product packaging boxes that make the product right away at a shelf. So you can clearly say that it is the best marketing for your product. Whether it is cosmetic, clothing, or food-related items, the visual works like magic for the item because another type of branding is not as good as visual.
Here one thing that you need to understand that print or social media advertisements can bring customers to the store, but it is the printed retail boxes that make them made actual decisions. No one can deny the importance of retail boxes with visuals because it has the power to build brands and sell the item. For instance, you are in store to buy nuggets. It is the attractive image of nuggets with veggies, the color scheme, and the fonts reflect that it is healthy food for your kid.
Visual designs and retail packaging
An innovative communication regime can be created in retail packaging by combining visual designs. Unique graphics, signature color, imagery, and typography can cause to interact with company messages at one glance.
Monster Drinks still dominates other energy drinks. You must be thinking about what it is still the number one energy beverage? Is it innovative taglines? Or is it the signature black color packaging with M shapes neon color three claw mark? It is the M shape long claw mark that makes the customer memorizes the brands. If you hide the tagline, 90%, if the buyer can identify the brand, it’s the packaging.
Another example of a visual on the package is the m&m. It is world-famous chocolate beans. The images of chocolate beans with tiny legs and hand, vibrant colors, and m&m typography attract customers at a visual level. Before tasting the product, the customer has built their mind about the quality of the product.
This packaging also makes a groove in the buyer’s mind. If you hide the name, the color scheme, images, and the typestyle are enough to identify the product.
In the nutshell
Custom retail boxes are the most visible presence of the company. So you need to design the packaging that has a powerful visual impact. Another example of a visual impact is the amazon custom shipping box with a logo. It is the logo by which customers can easily identify the company. So if you are launching a new product, your business needs to create product packaging that convinces the customers to purchase that article. Create the box with sting visual branding.