If you want to get bloggers to write about you, you need to create high-quality content. One way to do this is to use a domain authority checker. A domain authority checker will help you determine the level of authority your website has within its niche. This will help you determine which topics are most likely to be of interest to bloggers.
Why other bloggers should be covered
To promote your content, one of the best marketing strategies is to get featured on relevant blogs.
Backlinks, referral traffic, and networking are the three main reasons why other bloggers write about you.
Backlinks
If another blogger writes about your site, they will often link to it in their content. Backlinks are external links that point back to your domain. These links are extremely important for SEO because they affect your domain authorities and your blog post ranking potential.
The more backlinks you have the better your content will rank in search engine results pages. This will help drive traffic.
Referral traffic
Readers of the blog where you are featured may click on the backlinks provided. This will send you direct referral traffic and increase the number of eyes to your posts.
Networking
Reaching out to bloggers from your industry is an excellent way to build relationships and networks. These connections could lead to future lucrative collaborations.
Three expert tips to get bloggers to write about your company:
Now that you understand the why, let us move on to the how. These are three simple, yet expert ways to get your content on other blogs.
1. Help a Reporter Out
The service connects journalists with sources. It works as follows: Journalists, bloggers, and journalists working on projects will submit a request for expert advice, quotes, or answers to questions.
These requests are sent to HARO sources daily three times. The reporter will be emailed with a response if a source has anything to offer. If they feature their response, they will include it in the content along with a link to their website.
2. Guest posting
If you are willing to put in the effort, guest posting can be a great outreach strategy.
You can reach out to authoritative blogs in your industry to pitch a guest post. Then, you will have to write it according to their guidelines and publish it with a link to your site.
How to find guest posting opportunities
You can search Google for operators that allow guest posts to find blogs in your niche.
Keyword + “guest posting”
Keyword + “write to us”
Keyword + “contribute”.
To find guest posting opportunities, replace “keyword” with your industry/niche.
However, not every blog within your niche will be worthy of being featured. You shouldn’t waste time writing for blogs that don’t serve your purpose. You should look for blogs that have a high domain authority (30+), consistent website traffic, and target audiences that are similar to yours.
3. Linkable content can be created on your website
Another way to be featured on other blogs? Simply create amazing, linkable content that other bloggers will want to share.
Certain types of content are more likely than others to get backlinks or shares from other blogs. Statistic roundup articles are a good example. This is because bloggers who include statistics from your roundup in their posts should link back.