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What Is Business Intelligence?

By adminApril 2, 20213 Mins Read
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By the end of 2021, the global technology industry is forecasted to reach $5 trillion. If this prediction becomes reality, it will represent a 4.2% growth rate.

Technology can be a useful tool for businesses which is why many companies are opting for business intelligence systems. What are business intelligence services exactly? Read on to find out.

What Is Business Intelligence?

What is business intelligence (BI)? BI uses services and software to transform data into insights. This helps an organization make more strategic and data-backed decisions.

Business intelligence software tools present analytical findings through summaries, reports, graphs, charts, dashboards, and maps. The term usually refers to multiple tools that provide quick insights into a company’s current state.

Business Intelligence and Business Analytics: What’s the Difference?

Business intelligence technology is often confused with business analytics. BI provides data based on the current state of an organization while business analytics does not. This is the biggest distinction between the two.

Business intelligence is descriptive in a way that takes the past to tell you what’s happening now. Data analysis techniques are predictive and tell you what will happen in the future.

With business analytics, you can understand what you need to do to create a better outcome. Business analytics is a subsection of data analytics that strictly focuses on business.

Business intelligence data is for business managers to use and analyze. In contrast, business analytics requires the help of science professionals that can interpret the data.

For non-technical users, BI is the easier option to understand and create reports from. Here is more info on business intelligence compared to other useful technology systems.

Business Intelligence Software

Business information collection software systems have different features depending on the need of your company. Different tools are under the term business intelligence.

Some of the most important features your company should acquire through BI are:

  • Visualizations
  • Dashboards
  • Reporting
  • Data mining
  • Extract-transfer-load (ETL)
  • Online analytical processing (OLAP)

The most popular tools tend to be visualization and dashboards because they offer the quickest data to digest.

Business Intelligence Strategy

Different steps make up a business intelligence strategy. One is remaining an active part of the BI systems even if you hire someone to analyze the data for you.

If you keep a close eye on this data, you can understand when you need to adjust something within the company. Don’t wait until you have the data to start fixing problems.

A business intelligence strategy should take a top-down approach. This means dealing with issues you know you have and then using the data to further your solutions.

Should Your Company Use Business Intelligence Software?

So, what is business intelligence software? It’s a system that provides you with data on the current state of your organization. This information is easy to read and utilize.

When you implement business intelligence software, you can take advantage of the information that is readily available to you. Try out this software now to reap the benefits.

Want more information on how your business can take advantage of technology? Check out our other blog posts.

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