When we talk about online businesses, there are a few tips and tricks to expand your business in a cost-effective way. Almost 90% of the traffic from outside the country comes from search engines.
To increase the conversion rates, the website must attract a substantial amount of website traffic. SEO comes into play here, ensuring that your products and services get the right amount of exposure. One easy way to improve the quality of traffic via on-page SEO is to consult the best SEO services in India. Before discussing the factors affecting on-page SEO, it is important to deduce the proper meaning of the term.
What Is On-Page SEO?
On-page SEO refers to the measures that can be taken to improve web pages from within in order to rank higher on search engine results. Let’s deep dive into the factors affecting on-page SEO.
Meta Title Tags Enriched With Keywords
Meta tags are the title of a page visible on the search engine and not the actual one seen on the top of the page. These are more descriptive in nature to let people know what lies behind the title. The keywords should be properly placed along with punctuation marks and kept brief (approx. 60 characters).
Engaging Content On Web Pages
Google rankings depend on both relevance and bids. Budget constraints cannot be avoided but good quality content is free. These rankings also differ on the basis of how much time is spent on the website by the visitor. If the content is engaging and immersive, your site is bound to perform better. If you search for “SEO Company in Delhi”, several services providers will crop up to provide assistance.
- Tips To Create Engaging Content
- Do thorough research to identify the right target market.
- Beware of grammatical errors and typos.
- Stay up to date with the content and provide relevant information.
Work On The Structure Of URL
Sites create automatic URLs when a post is uploaded. One should always edit the URL with a proper chronology of keywords to provide the right amount of information.
Pay Attention To Alt Text/Alt Tags On Images
Equal attention should be given to the content as well as the image text when placing keywords. While uploading images on the website, a textbox is provided to describe your image. With proper usage of the keywords in the alt text, the chances of a higher ranking increases. But be aware of the fact that you do not stuff keywords here.
Develop A User-friendly Website
- a) The web pages should not be stuffed with too many images, gifs or videos. Quick loading pages is the key to low bounce rate.
- b) The mobile users are growing rapidly thus the website to be mobile-friendly has become a necessity.
- c) The URL should be protected or it should include HTTP to draw in more users to the website.
- d) Always remember to provide the users with something of value. The best way to do so is through backlinks. More the number of meaningful back-links, the easier it is to be ranked.
Also Read: All you need to Understand on Page SEO & Off-Page SEO
Polish On-Page Structuring Of SEO
The top part of the page should include important information and not only images. High-quality images attract viewers when they come to the website but for that to happen they should also be able to discover the website. There are two types of links that have to be taken care of while arranging the content for better SEO technique.
- Internal Links
Internal links should be inserted into the pages based on relevance and usefulness.
- Outbound links
Outbound links such as blog posts, guides, and others, ensure that the need for useful information is taken care of properly.
Conclusion
Great on-page SEO can be the difference between growing your brand or falling flat..