If you think SEO has nothing to do with crypto branding, it’s time to review that idea! In this blog, we will show you how SEO for cryptocurrency and Google’s top spots can help crypto companies gain brand awareness & 10X the sales of the crypto product.
In this 21st century, there are plenty of cryptocurrency marketing strategies through which brand awareness has been way easier to do. Crypto SEO services (also provided by a crypto marketing agency) are one of them as it is booming in the cryptocurrency niche these days and everyone is becoming eager to stand their product identity at the top of Google.
Crypto SEO and brand awareness are work companions.
Let’s dig deep and explore the use of cryptocurrency SEO services to increase brand awareness. Before diving into the topic, let’s understand the importance of crypto SEO and brand awareness.
Benefits Of Using Crypto SEO To Increase Brand Awareness
Acquire Organic Traffic
Search engine optimization is known for increasing organic traffic from viewers. You don’t have to pay any money to search engines to include your crypto website in the first few search results.
But SEO for crypto brands does require investment in time and effort. Still, the cost-effectiveness of crypto SEO to increase brand awareness tends is very beneficial compared to other digital marketing strategies
In this way, even if you are a startup in the cryptocurrency niche you can compete with the bigger brands without burning much cash from your wallet.
It Improve Brand Reach
Usually, people search for their crypto-related queries on the internet and when they get whatever in the first few results, they don’t waste their time checking other pages. In this way, search engine optimization has such power to change the whole publicity of a crypto brand.
Brand awareness is also wanting the brand to be recognized by more people out of its target audience. This aim is also related to reach. And crypto SEO has great power to increase the reach of brands by landing their crypto website at the top of search engines and increasing organic traffic.
Setup Command In The Market
Whoever is in the top results of search engines gets the maximum recognition from the public. The user who sees the first result understands that those crypto websites are reliable references.
This perception associates authority with the brand and is essential for brand awareness since it strengthens the brand image in the reader’s mind.
Reveals Content That Builds Up Branding
Websites offering quality content land in the first few results of search engines. This generates and sustains the crypto brands’ authority in the market.They show how the brand can help people. Such quality content is not only about sales but addresses the doubts, difficulties and needs of the target customers.
Having quality content on the website strengthens branding and confidence in the brand and is an essential backbone of cryptocurrency SEO strategies. And when the content gets to the top spot in Google, it not just gains visibility but acquires quality SEO traffic to reach more people from the target audience.
Enhance The Website Experience
A page must create a valuable browsing experience to win over search engines. It should be easy to use and accessible on all platforms and languages.
Crypto SEO contributes to providing a valuable experience within the site. When a user lands on crypto SEO optimized, they feel well-guided and welcomed to accomplish what they want. This does not just contribute to conversion, but also increases brand awareness, as it associates positive perceptions and feelings with the brand.
Top Cryptocurrency SEO Strategies To Increase Brand Awareness
Crypto Keyword Research
Search engines leverage vital terms and phrases from users to understand the intent behind their search. So, crypto keywords are essential for your effective SEO strategy.
Ranking higher in the focus keywords means that your brand will be visible at the top of search engine results as the users search for relevant keywords.
Organic keywords are the best way to improve cryptocurrency SEO for your business compared to PPC (Pay Per Click) marketing strategies.
Here are some Important points to focus on while doing keyword research:
- Carefully Choose Priority Keywords
- Prioritize Keywords Based on Organic Competition
- Utilize Brand Keywords
On-Page Content Optimization
Good content and blockchain SEO work hand in hand. If you do not hold high-quality content on your website, your blockchain SEO rankings and readership are likely to be low.
At the same time, even the best content won’t perform well if your target audience is facing difficulties to reach out to your website. Search engine optimization
Cryptocurrency SEO strategies for on-page content optimization include:
- The title tag should include your target keyword
- Write a short and succinct meta description
- Structure headings using header tags
- Using SEO-friendly URLs
- Internally link to other pages of your site
- Add Alt text to all images
- Include all relevant information in your content
Off-page Blockchain SEO
Off-page cryptocurrency SEO is the process of optimizing your website for off-site ranking factors to improve the popularity, authority, expertise, trust, and relevance.
Good off-page cryptocurrency SEO is achieved by having other reputable sources linking to your website and vouching for your brand and the quality of its content in a way. Here are some off-page cryptocurrency SEO methods to be considered:
- Begin from link building
- Exchange guest posts
- Use social media
- Invest in influencers
- Be relevant in comments and discussions
- Increase page load speed
- Make your website mobile friendly
- Find and fix broken links
Want To Talk To A Cryptocurrency SEO Expert?
Maybe you are looking for cryptocurrency SEO services by a crypto marketing & digital marketing agency in Mumbai to promote your upcoming initial coin offering. For those needs or anything in between, Altorise is here to help.
We can find out your exact cryptocurrency SEO rankings today and discuss the cryptocurrency SEO campaign it will take to improve your ranking on Google. No automated reports and talk with a real SEO specialist.