A domain name is essential for your website, for it tells something about your business. It helps the visitors know your brand or product. With an active domain, your business website is always online. You should renew your domain name before it expires or else it will cost you a lot. A domain name is an address of your website, so losing it is just like losing your identity. Therefore, check for the email messages and updates from your registrar and carry out the domain renewal before it expires.
If you are running an e-commerce store, losing a domain will have an adverse effect on your business. This makes it essential to have the domain name renewed on time. To avoid this situation, you can purchase a domain for a longer term like two years or more instead of one year. This will save you from renewing your domain often. When you buy a domain name, your domain is valid for a prescribed time. The validity is based on the plan, which ranges from one year to ten years.
To choose the best suitable plan for your business, know your registrar and the plans they offer very well. The article explains the importance of domain renewal on time.
Why should you renew your domain name before it expires?
A good domain name brings identity, credibility, and trustworthiness to your business. Allowing a domain to expire will attract spam messages and domain parking activities, which will ultimately result in losing your website’s SEO ranking. Moreover, you will also lose your credentials, and it is just like starting it all over again.
Here are some of the other risks involved in allowing your domain to expire.
- When you register and use a domain, it carries a history. On it getting expired, it is bought by someone else, which will still carry your business history and attracts traffic. For this reason, expired domain names are in great demand, and several people prefer buying such domains.
- The domains that have lost their validity are used for domain parking. The non-used domains are not connected with any web-based services and are used for advertisements. This will bring more revenue. Therefore, if your domain is inactive, others may use it for domain parking.
- Competitors can use your domain name and redirect your audience to their websites.
- An expired domain will have an impact on your site’s SEO ranking and business.
- Expired domains are not visible to visitors, so you have more chances of losing potential customers to your website.
- When your prospective customers check your website, and if it is not available online, they will lose their trust in your business.
- If you lose your domain, you have to start from the scratch.
For the reasons mentioned above, you are required to renew your domain and keep it alive. To renew your domain, follow these easy steps:
- Log into your account
- Select the option ‘Domains’
- Review your order and cart
- Pay for renewal
- Confirm and finish
You can also renew it through email, account manager, or express. An auto-renewal option will help you avoid the expiration of a domain for it automatically renews your domain on time. You have to just pay the renewal fee.