7 Best Social Media Platforms for Business—Ranked!

Do you want to build an online business but do not know the platforms to use to popularize your products? It all starts by creating a solid online presence, which includes being active on all social media platforms for business. Billions of people use social media sites every day, and so you can tap into this large pool to get more leads.

People use these platforms for different reasons, but there is no doubt that everyone is looking for something. You don’t need all the billion active users of social media websites. It would be best if you got to those who are likely to buy from you, and they are many.

This article teaches you about the top social media platforms for business and how they can help you grow your investment.

1. Facebook

According to this research, about 70% of active social media users use Facebook. This shows you how popular this platform is and how much it can help you grow your business if you use it correctly. With such a huge membership, finding people interested in your products should not be a big challenge.

The best thing about Facebook is the way it allows you to boost your posts and place ads on various pages. You can also create private groups and invite the people who are likely to buy your goods. If you know how to create engaging content and avoid these 5 social media mistakes, you can make a kill out of this website.

Some of the features that make Facebook great include the following.

  • Followers can share your posts to their timelines
  • You can place ads on various pages
  • You can always link to your website
  • Analytic tools help you to track your audiences

If used wisely, Facebook can help you grow your business.

2. Instagram

With over 130 million clicks on commercial posts every day, there is no doubt that Instagram is a powerhouse for running an online business. Most users also log in at least once per day, indicating that most will see your photos and videos of members. What makes it even better is that it is available worldwide for free.

You may like the fact that about 86% of adults in the United States have heard or used Instagram, an indication that they are likely to trust businesses that promote products through the platform. The percentage is even higher among teenagers and younger adults because almost everyone is using Instagram. If you know how to optimize your posts to reach the right audiences, this is where you will make profits.

3. TikTok

A person who visits TikTok spends an average of 52 minutes before logging out; what does that tell you? It is not easy for someone to spend almost an hour watching videos and fail to visit various business pages. These videos are usually short, and so, it means that these people watch lots of them.

With TikTok, most of your followers will be between the ages of 16-24, and they are looking for thrilling videos. Therefore, you have to know how to come up with engaging media and target the right audience. Be sure to use a language and style that they fancy enjoying success on this new social media platform for business.

4. Pinterest

According to statistics from Pinterest, a third of users only want to follow companies for various reasons. It means that they will be looking for new products, job vacancies, and any news about these companies. If they follow you, that is a perfect opportunity to promote your business.

The social media platform also says that 70% of users are female, which gives you an idea of how to package yourself when presenting any information. You want to make sure that your tone and style match their expectations, too. That 77% of users find new products when browsing Pinterest makes it one of the top social media platforms for business.

5. Reddit

Reddit says that more than 1.4 billion native videos are uploaded and watched every month, making it one of the best social media platforms for business. About half of their users are from the United States, indicating that there is a huge potential for online businesses to grow. It also services virtually every industry.

With about 23% of adults in the US using Reddit, you cannot underrate it to promote businesses. What you need is a strategy that helps you target the right audience. You may also want to promote your business by featuring videos.

6. Twitter

Have you tweeted today? This social media platform’s users are mostly aged between 35-63, the age bracket that accounts for most serious shoppers. If you have a huge following on Twitter, you can expect to have your posts shared across the platform several times.

The best way to promote your business on Twitter is to have an active account and regularly share information about your products. You may want to talk about new developments in your company or upcoming events. As long as you engage them, you can be sure that they will keep checking out your products.

7. LinkedIn

LinkedIn was initially formed to connect users in formal employment, but it has grown to accommodate other aspects. That is why you can successfully use it to promote your business besides hiring new talent. There is an option to use a free account or upgrade to a premium account.

This platform allows you to publish articles and other content types, meaning that it is useful in online marketing. You can use this feature to keep your connections posted about new developments at your company. What is even better is that you can always turn to it when you need to fill up a vacancy.

Use These Social Media Platforms for Business

All these social media platforms for business are effective as long as you use them correctly. However, it can be time-consuming and tiresome to work on them, which is why you should hire an online marketing agency. Let the experts manage your social media accounts, and you focus on other tasks.

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