Every year new trends emerge & Google sets new rules. And the SEO expert implements those standards, practices accordingly.
Even after implementing the new trends, many SEO experts leave with poor website ranking & traffic. Do you know the reason?
Top SEO companies of Australia that offer quality SEO services in Australia stated the reason behind it is lack of regularity, attentiveness, and not following the legitimate SEO practices.
SEO specialists don’t stay regular to their SEO results once they achieved some level of targets or success, said SEO companies. But in actuality, they should be consistent with optimizing their website and working to rank it highly on Google.
If you also want to rank your site higher on Google, then don’t worry! To maintain your site’s ranking or to optimize it from bottom to top, we come up with seven trending SEO strategies that you must put into practice this year.
-
Video Marketing Preferred More Over Content Marketing:
Content takes more time to read than video to visualize. In today’s bustling & busy world, users are more likely to practice visuals to communicate. Even messages have turned more diminutive, as we observe on Facebook, Twitter, and Whatsapp.
These social media apps genuinely came into existence due to user’s varied needs to respond and convey messages promptly. But it further leads to the trend that lengthy articles will be favored only to obtain comprehensive information. Otherwise not!
This is why SEO are specialists working more on video marketing to drive traffic as it has become the most potent visuals to grab the attention speedily & engage the users. They believe due to this attractive way of impersonating marketing brands, products, or services; they can engage more users. And their vision is on the right track!
In 2020, undoubtedly, videos are going to gain significance as a leading marketing tool over written content. So, if you want to rank high on Google, then work more on videos than on content.
-
App Optimization Will Have More Importance
The importance of app optimization is growing steadily in 2020. Means, if relevant websites link your business app, then the app will probably achieve a higher position on Google. Google will thoroughly acknowledge the related links for ranking your apps because these links are already used for desktop website rankings.
So, as an SEO specialist, try to link your app with other popular business apps so that Google can index your app and place it high on the search query.
-
Social Content Is Getting Better Ranking
With the increasing utility of social media, Google started indexing social content more effectively for the ranking purpose. It is continually coming out with the latest strategies for Facebook and Twitter content.
If we discuss in-depth, Social media has already acquired considerable importance in the eyes of SEO specialists. They utilize social media practices to advance their SEO efforts. And in 2020, there are more social media channels included by Google in the list of platforms that the search engine will use for social content to index & rank the websites. So, if you also wanted to boost your site’s ranking, then start curating social content.
-
Voice Searches Preferred More Over Typed Searches
One of another trends emerging out of existence is users are practicing voice search over text search to explore the results (information). Actually, they find it easier to speak something on mobile to discover something than typing the entire text.
Besides, the voice search is valuable when you are on the move and looking to have some information using Google or another popular search engine as the user will probably be speaking in a different way rather than typing.
Therefore, SEO specialists have to put more focus on finding out the voice-based keywords for website optimization purposes rather than hunting to search text-based search queries keywords. When you start working accordingly, your website will definitely be settled on to the top of the search engine.
-
Mobile Optimization Preferred More Over Desktop Optimization:
There was a time when SEO specialists used optimization strategies keeping view desktop websites in mind only. But with the increasing demands of mobile sites, the desktop sites have lost its significance to the SEOs. The reason being the majority of users use mobile phones to search for goods or services and make a purchase online. This great use of mobiles for searching & shopping has forced the SEO experts to optimize mobile sites rather than desktop sites.
And observing the marketing landscape of 2020, it is to be realized that SEO specialists will optimize mobile site pages for better visibility of the search results on mobile phones.
Therefore, if you are also looking to have better business visibility this year, then work more on mobile optimization than desktop.
-
Content-Length Is Becoming Biggest Ranking Factor:
As we know, only high-quality & engaging content beat the competitive digital world. But now, along with quality, quantity is also getting much more popular & turning out to be the biggest concern for ranking.
A recent survey held on content marketing shows that the average length of the top 5 results on the search engine is at least 2,000 words. It is only because the web pages with lengthy & high-quality content enjoy more visibility. It’s good! But apart from it, your content should also answer the question precisely the user asked and is related to the main search query.
Long blogs extend dwell time, which describes Google that users really enjoy your content. But to please users & to empower them that your content is best fit for their needs, you should start working on precise and short content. Short and accurate content will also allow Google to boost your ranking for the search query.
-
Influencer Marketing Will Boost SEO:
Many leading companies don’t perceive the better ROI when they invest in influencer marketing as they don’t design or perform their sponsored content correctly. Therefore, their marketing efforts fail & don’t align with the requirements of their targeted audience.
But if you want to make the most of influencer marketing in 2020, then associate with influencers in your niche only who can well engage with your target audience. The backlinks you gain from influencer sites will show authorization to Google or other popular search engines and improve your SEO efforts. It will not only enhance your SEO efforts but also take your business to the next level.
Bottom Line:
Concluding all the things, we just wanted to say that, if you want to win over your marketing business in 2020, then work according to the trends mentioned above. These will help you analyze what you actually need to do or what you need to avoid.
Just think & then plan a structured layout to work in the entire year. You are surely going to achieve better ROI and business leads. If you know other trends except the mentioned-above, then do share with us. Rest, these are the useful trends given by the best gold coast SEO company, which aims to help SEO specialists understand what they exactly should do.
