Author: aliciamolly

Summary: SEO and SEM get lumped together constantly, but they work very differently. One builds organic visibility over time. The other buys immediate placement. Understanding what each does — and how they work together — helps businesses spend smarter, grow faster, and stop leaving traffic on the table. If you have sat through a marketing meeting lately, you’ve probably heard both of those terms. SEO and SEM. Sometimes they get treated as if they are interchangeable, other times they’re explained as if they have nothing to do with each other. Every once in a while, they just get tossed in…