Author: hanya

The way people search for information has fundamentally shifted. A restructuring, a growing number of users are now skipping Google entirely and going straight to ChatGPT, Perplexity, Claude, or Google AI Overviews to get their answers. If your brand isn’t showing up in those AI-generated responses, you’re invisible to a fast-growing segment of your audience. This is exactly why Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) have become the most in-demand skills in digital marketing right now. But finding the right specialist, someone who actually knows this work, not just someone who’s slapped “AI SEO” onto their old…