Author: kainatfazal960@gmail.com

For decades, marketers relied on broad demographic categories to understand their audiences. Age, gender, location, and income served as the primary lenses through which we viewed our customers. But these traditional methods often painted an incomplete picture, lumping together individuals with vastly different needs and behaviors simply because they shared similar surface-level characteristics. Today, artificial intelligence is fundamentally transforming how businesses understand and connect with their customers. AI-driven customer segmentation and profiling have moved beyond simple demographics to create rich, multidimensional views of individual consumers. This evolution represents one of the most significant shifts in marketing strategy, enabling businesses to…