A lot of packaging decisions are made in a hurry. Someone has an order to get out the door, reaches for the nearest packaging material, wraps the item, and moves on to the next box. Most of the time, that works. Occasionally, it doesn’t. If you’ve ever unpacked a product and found a scratch on it, you’ll know what I mean. The outer carton might look untouched, yet the item inside has somehow picked up damage during the journey. That usually happens because the wrong protective material was used or because there wasn’t enough of it. What packaging roll should…
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