A healthcare startup based in Atlanta launched its Android app in 2023. It worked well. Then, piece by piece, it didn’t. Push notifications stopped delivering reliably after a Firebase update they hadn’t tracked. The payment library they were using got deprecated. By the time they realized their crash-free rate had dropped below 97%, they had 400 one-star reviews on Google Play and a support queue their team couldn’t keep up with. The dev who originally built the app had left the company in late 2024. Nobody had set aside a maintenance budget. Nobody owned the codebase. The app hadn’t been…
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