You can do many things to help enhance the user experience of your website, and it is often best to speak to a UX Designer who specialises in this field. They can give you many ways to help enhance the experience of your website users and get them to interact in the way that you want them to. You will need to look at the layout of your website, the images you use, and other technical aspects of the site that can help enhance the way people use it. Below are some of the things you can do to help boost your website users’ experience and help make your business a resounding success.
Speed Is Everything
The page loading speed of your website is a vital factor you need to work on, which may need the assistance of a Cardiff web design agency to help you. If you don’t live near Cardiff, a quick Google search will show you a list of trusted web design agencies in your local area. In this information-driven age that we live in, people have little patience and want everything delivered instantly, including websites. If your site takes too long to load, users can navigate away and go to your competitors, so your business loses out. Ensure your website loads quickly. It can help reduce the bounce rate of your site and increase dwell time, giving you more time to get your message across.
Simplify Navigation
You will want to make it a simple task for users to navigate their way around your website and find what they need. You will want to keep the design of your site as simple as possible and ensure it is a responsive design that works when viewing it on any device or platform. Simplifying your navigation can also help ensure the entire site is indexed by the search engines, so it can also help boost your overall visibility.
Embrace White Space
You can also use white space on your site in a clever way to enhance things, such as calls to action (CTA), and you can use it as a form of punctuation. You do not want to go overboard with white space in your web design but using it subtly can significantly affect the user and help you entice specific interactions from them.
Choose Fonts & Colours With Care
Ensure that you have a font for the written content on your website that is simple to read. If it is too small or the font is obscure, people will not read it as easily and can navigate away to an easier to read website. The background colour and font colour are also vital to consider, and you need the colour of the font to stand out from the background colour so people can read the text.
Get Customer Feedback
As with most things, it will most likely be a case of trial and error with your website until you get it just right. An excellent way to speed up the process is to get feedback from your website users, which can help you tweak things to get them better for users. You can offer an entry into a draw for an Amazon voucher or something else in return for their feedback, which can prove valuable to get your website design right for your users.