Technical optimization is the gateway to better ranking of websites. Optimizing content is the key to unblocking it. In an advanced digital world, SEO content writing has become an essential part of the business website marketing strategy. The demand for quality content has increased dramatically in recent years, as companies have started to offer their services and activities online. With the realization that the future is digital, online competition has been significant in all industries. The “organic battle” for Google’s first results is more intense than ever, which is driving companies to invest heavily in digital marketing, especially in SEO and content creation.

What is SEO content and why is it so important?

Search engine optimization (SEO) is the process of improving the performance of a website by making it organically accessible on search engines. Content is a piece of information on the web that brings value to users who need it and are looking for it.

What is SEO optimized content?

SEO Content is any content that is specifically modified, updated, and optimized based on SEO services and requirements. These are all the small improvements that need to be made to a website through text or graphics to improve your ranking in search engines.

Why is it important?

Optimizing SEO content is essential because search engines like Google constantly read websites on the web. Depending on the relevance of the written and graphic content published, Google can determine the ranking of a website and even decide whether or not to display it in the results pages. Even if you cover all the technical recommendations to prioritize in the Google results (for example, a fluid design, fast site speed, etc.), without sufficient website content – the site would hardly occupy the first places.

How to optimize the content of your website for SEO?

When it comes to content, there are a few steps you can take to optimize your website for SEO. To start, make sure your content strategy is built around SEO, always taking into account your business goals and your target audience.

Step-by-step guide for optimizing quality SEO content

1) Structure of the website

The logical organization of the content of a website is a good sign of SEO which also improves the user experience. A pyramid-structured site is often considered the best option (at the top is the home page; below are links to different pages; with links to categories under the pages).

When you offer a well-structured site to the public, visitors can navigate more easily and are therefore more likely to spend more time on your site, which naturally increases traffic.

2) Search by keywords

Before you start writing SEO-optimized content for your site, you need to do a proper keyword research to generate organic traffic. There are tools that could help you identify the keywords that are most relevant to your topic. Searching on Google is done on keywords, so if you want to be found by your target users, you need to know what they are looking for. Create your content around their area of interest to naturally interest them. Avoid keywords that are far from your business niche.

3) Implementation of LSI Words

The words LSI (latent semantic indexing) are a specific type of basic keyword which are linked to the theme and field of activity of your website. LSI is essentially an indicator for Google of what a certain page is about. Make sure to include the words LSI in your titles, meta-tags, page descriptions, alternate images and page content.

4) Content structure and readability of texts

Optimizing quality SEO content always requires extra work when it comes to written content. Optimized content must be really well structured and easy to read so that the reader does not lose interest.

There are a few simple rules that apply to any article or text of SEO content:

Create a catchy title that includes your main keywords;
Fill in and optimize your meta description and add page tags;
Make the first paragraph a summary of the article;
Always mark headers, sub-headers and paragraphs with the appropriate font size (larger for headers, smaller for sub-headers, regular font for paragraphs, etc;)
Have a maximum of 300 words under a subtitle;
Have a maximum of 100 words per paragraph;
Use short sentences and simple words;
Sentences containing more than 20 words must not exceed 25%;
Use transition words;
Avoid repetitive paragraph starts;
Don’t stuff the keywords;
Mark the text in bold, italic or underline to highlight important information;
Include lists with numbers or bullets;
Use pictures every 2 or 3 paragraphs (make sure the picture titles are descriptive);
Add internal and external hyperlinks to relevant content;
Write in a conversational tone, avoid the passive voice;
Always check the spelling and grammar of your text before publishing it.

5) Creation of links

Link building is a system of hypertext links that you establish manually in all of your content on the site. The hypertext links that you put on your site must always redirect the visitor to a page containing relevant information, depending on the story / idea of your original article.

There are two types of links:

Internal link – Find the most relevant keyword or phrase in a text and link it to another page with content adapted to the context on the same site;

External link – Redirect your online visitors to another site, usually a partner, customer or advertiser page or simply a relevant information site.

Such internal and external references to similar publications improve ranking in search engines and SEO statistics. But there is a catch. You need to make sure that you only connect hyperlinks to safe, verified and well-classified pages. If you decide to link your site to a suspicious web source, your position in Google’s results could drop drastically.