Lawyers and other staff in a law firm are usually busy people,more so in small firms where employees are overworked. As such, marketing of law firms is often neglected. In today’s world where the internet has become an integral part of our lives, no business can afford to stay away from it. Lawyers and law firms have also embraced the internet to promote themselves. However, with so many options available in the market choosing the right platform to build your website can be confusing.This article highlights some reasons why law firm websites should use WordPress.

Read also: 6 Factors That Will Influence Lawyer Online Marketing In 2020

1. Highly Customizable

Huge collection of themes and plugins allow you to customize your website to your liking. You can also add and delete content whenever you feel like. You don’t have to be a technical expert to maintain your website. A website is not something you build and forget; maintenance is an ongoing process and WordPress allows you to do that.

2. Easy to Update

A few years back whenever you had to make any change in your website or make even minor corrections, you had to call your web developer. With WordPress there is no such hassle. You don’t have to know technical languages, such as HTML and CSS. It is designed to allow people with little or no technical background to maintain and update their websites.

3. Mobile Friendly

With constant increase in smartphone usage more and more people search the web on mobile devices. Latest data suggest that more than 60% of organic search happens on smartphones. If your website is not mobile-friendly, it can adversely affect your ranking.Wordpress themes are mostly mobile friendly which ensures that your website will appear properly on all devices. Call to Action buttons can be easily activated and forms would be easy to fill.Wordpress also has an app which you can download on your phones and tablets and use it to edit or upload content to your website.

4. Regular Upgrade

It is an open source and the most popular platform. So, there are many people involved in improving the product. Since its launch in 2003, it has released more than 30 upgraded versions. Though older versions are still supported most people switch to the latest versions whenever they are released. Website technology changes very fast and WordPress offers the latest technology by regularly upgrading its product.

5. Security

Ensuring website security is paramount in law firm website development. Visitors would like to be assured that their private information is safe and secure. With its regular upgrades, WordPress ensures that it remains a step ahead of the hackers and that website security is not compromised. You can use different plugins to beef up your security.

6. User Experience

There are thousands of free and premium plugins that can be used to enhance features in your law firm website design. You can keep on adding features to enhance the functionality of your website which would result in improving user experience. You can make your website more interactive by utilizing these plugins, and that would improve the conversion rate.

7. SEO

Search Engine Optimization is critical for businesses that hope to get customers through their website, and law firms too cannot ignore it.After referrals, online search is the most common method of finding a lawyer. While most website designing platforms offer SEO basics, WordPress offers the most advanced tools.There is a variety of SEO plugins to choose from which improve different features to make your site more SEO friendly.

8. Blogging & Content Creation

WordPress was created to address the need of bloggers but later expanded into a complete website creating platform. Blogging is a very important content marketing strategy for lawyers.Blogging  allows you to use ‘long-tail’ keywords- more specific terms targeted at niche audiences who are more likely to avail your services. Though most platforms allow blogging, WordPress offers the widest range in terms of options.

9. Scalability

As your law firm grows you would need to add extra pages to your website. WordPress is highly scalable and allows you to add pages to your site without affecting its performance. Depending on their size law firms usually need 10- 50 pages. There is no restriction in the number of pages you can add. It is, therefore, advisable that law firm websites should use WordPress.

10. Supportive Community

Though WordPress doesn’t offer customer support, you can get help from fellow users. The WordPress community is very large and vibrant, and you can easily find help whenever you encounter any technical problem in your site.

Though many law firms could be enticed by the ease of building a website through drag and drop website service, such as Wix and Squarespace , one has to understand the advantages of using WordPress instead of Squarespace for law firm websites.

This article is written by Sophia is a marketing expert and blogger at Conroy Creative Counsel,providing SEO for Law Firms in the USA.