A website makes the very first impression on your online customers and it needs to be impressive to generate leads and sales. There are various elements that a website designing company in Chennai, Delhi or Mumbai uses in designing works as your sales force. This workforce needs to be pleasing as well as persuasive in a subtle manner so as to motivate those who land there to take the desired action without offending them in any way.
As the products or the services that you and your competitors offer are more or less the same, it’s the conversation that your website makes with your audience that makes the difference. This conversation needs to be engaging, interesting and appealing.
Here are some of the trends that will influence website design in 2020 to keep your audience glued to your website.
Motion Design
The 21st-century people are impatient and love to move fast. Even to find information on the net, they look for features that can provide complete information in minimum possible time. The year 2020 will thus see more utilization of GIF-animations, which are motion designing and perfect for users who are in a state of “instant exposure”. They load faster and are more efficient, interesting and engaging than textual or pictorial content to deliver information. The best part of GIF is that they can work perfectly across browsers and devices.
Glitch Aesthetic Art
This started making an impact in 2019 and will continue doing so in 2020. Animated glitch effects have blurred the distinction between the real and virtual worlds. A good and updated web development company in Chennai understands the potential of it and uses it to create active and intense images and videos that turn out to be very engaging for the viewers. As the glitch art creates a sense of disorientation, the feeling of urgency gets amplified and the user gets motivated to take prompt action. This art works on all three levels of user experience simultaneously, which are emotional, visceral and intellectual, thereby making the virtual experience much more interactive for them.
Optimized Chat Bots
Artificial Intelligence (AI) has led to another emerging trend, which will get more refined in 2020 and it is of chatbots. Chatbots are programs that are designed to talk to users giving them the required information. So far, we had fixed database bots that could respond only to a selected set of queries and were more like an improved FAQ section. These bots have not turned out to be too effective, though they are used for mundane questionnaire jobs. However, in 2020, we will see more of learned bots, which will be able to resolve the queries of the customers more proactively.
Voice ID Login
The 21st-century user is ever demanding and keeps looking for easy and more convenient ways of interacting. Most of the times, a user needs to login to a particular website in order to make a purchase. Many of the millennials find it to be quite a task to log in their details. Thus, websites now are looking for enabling voice ID login. Working on the lines of Siri and Alexa, we might see websites optimized for voice modules for logging in 2020.
The web is a place of constant innovation and development. Any good website designing company in Delhi, Hyderabad, Bengaluru or any other place is always on its toes to match the expectations of the users of the 20th century. There will be some trends of 2019 that will move in with some variations in 2020, while some will become obsolete making a place for new ones to emanate.
